Keywords Are Buzzwords
Keywords or buzzwords are words that a person is most likely to type (or speak) into their search engine.
You may also have heard of short and long tail keywords.
Short Tail keywords are short phrases such as: counselor, christian counselor, childrens counselor
Long Tail keywords expand on the thought of the short keyword so christian counselor may become female christian counselor for children near …
Do you need to optimize for both?
Not really, if you are optimizing for long tail keywords the short tail keywords will fall into place.
Since the voice search explosion is here, it is even more important to pay attention to the long tail getting the questions answered that people may ask.. WHO HOW WHAT WHERE
FAQ pages are great to use toward this. The HOW do I make an appointment, WHERE are you located, WHAT services do you provide