There was a time when many of us used to keep diaries, logs or journals, lugging around a notebook wherever we went.  It was an efficient way of keeping track of things.  Today, the Web has taken the place of that book, in the form of a blog.

So What Is A Blog?

A blog, or web-log as it was once called, is today’s version of a diary.  It is just more sophisticated than that.  It is a user-generated website that collects your entries (known as posts) in reverse chronological order, always listing the most recent post first. Readers are also allowed to comment and give their opinions of any posts via a simple form on a blog, if you choose to enable that feature.

The real beauty of blogs lies in its simplicity.  It removes that tedious process of learning HTML, Web design or coding, that was once necessary  to operate a functional website.   You can update a blog via any Internet connection (Internet Browser), even updating it using a cell phone.  You don’t need special software on your computer to be able to use it.

Setting up a blog doesn’t take long at all (and that’s if you’re unsure of what you’re doing) and you are ready to publish your content.  It is that easy.

MerchantMoms will help you to connect your blog – either Blogger or WordPress to your current website if you need it. We are also happy to install WordPress for you, just as a simple part of the support we offer all of our customers.

How Blogs Applicable To Businesses

A blog is a perfect marketing vehicle for any type of business.  Whether you work from home or are the CEO of a Fortune 500 corporation, blogs will make an ideal addition to your marketing strategy.

Blogs create a face to your business that your customers can identify with and participate along (if you allow this).  It has become a valuable part of today’s consumer-generated media, giving consumers a platform to engage actively and participate in dialogs with key personnel within a company.

Blogs are also often used for affiliate marketing, sharing links that you can make an income from.

If you are running a business from home you can use blogs to:

  • Provide value-added content
  • Build a relationship with your readers
  • Establish trust with your customers while gaining credibility
  • Create awareness about your product offerings
  •  Test ideas and research your market by getting your readers and customers to participate in discussions

Sounds Good, So How Do I Get Started?

Get Started – Order Now

It is best to get started by identifying and choosing the right tools to get the job done efficiently.  This means choosing the right blog platform (software) for your needs.

Because you’re probably just getting started with blogging, you should turn your attention to just two choices – Blogger.com and WordPress.org.  Blogger.com is a hosted blog which is owned by Google and the best part about it is that no monthly fees are charged.  That’s right, it is absolutely free.  Blogger.com is very popular with those just starting out with blogging because the platform, hosting and domain-names are free.

WordPress is the other popular blog platform you should know, which is a standalone option.  If you are already hosting some of your websites with MerchantMoms, WordPress  is ideal for you.  Not only is WordPress free for unlimited use, but it is the best-supported blog platform there is.  For ultimate control of your blog, this is as good as it gets.  It is the blog platform of choice of today’s savviest bloggers.

WordPress.org also offers a ‘hosted’ option called, WordPress.com.  Like Blogger.com, WordPress.com offers the platform, hosting and domain names for free.  But it is limited in a way that it is less configurable and offers limited control over web design.  The choice of blog platform is left entirely up to you, but you definitely cannot go wrong with either Blogger.com or WordPress.org/com to get you off the ground and running.

Visit the sites mentioned and if you’re going for the hosted option (meaning directly at WordPress.com), simply sign-up for an account there and you’ll be ready to start blogging immediately.

For the standalone option, visit MerchantMoms to have your copy installed for you or

Get Started – Order Now

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