Once you have built your site, you may think you are done and can sit back and wait.  Build it and they will come, right?  Well, not necessarily.

SEO – Search Engine Optimization – is next on your list to do.

Hopefully while you (or your web master) were building the site you created good content.  Content with keywords inside. Write for your customers, while blending in your keywords so that it all flows together nicely.  If you sell a product, describe it well.  You want to make sure that your home page especially has good content, introducing your site.  Linking to products on your site is helpful, as well.

Get Verified

Once you are ready, you should verify your site with Google and Bing, you will need that for your sitemap.

Sitemap xml



Most sites automatically create a sitemap.htm, html, etc., and is great for your site but is not the same as the sitemap.xml we are teaching you here.  You need both the one your site created along with the xml version in this article.

Google’s XML format was designed for the search engines, allowing them to find the data faster and more efficiently.

XML sitemaps are not a tool for search engine optimization. They do not affect ranking, but do allow search engines to make more accurate searches and rankings. It does this by providing the data that a search engine needs, and putting it one spot, rather handy considering that there are millions of websites to sort through.

Making your sitemap.xml has gotten easier over the years.   We recommend the tool at XML SiteMaps.  You can choose the free option that will create  your site map xml for 500 urls (pages).   This is perfect for many sites.  Once you’ve created the sitemap, you will load it to your site, similar to the way you verified your site, then let Google and Bing know that it is there. XML How to

Alternatively, we are happy to help you with your sitemap.xml.  We will create the sitemap.xml and the images.xml (helpful if you have images on your site of your items)

Help – Do This For Me


Stay Home, Stay Safe

Stay Home, Stay Safe

First and foremost we hope you are blessed with good health and able to enjoy quality time with loved ones and various projects.

We are here to help bring your ideas online, perhaps a business that now needs to ship items or delivery them.   Times are changing and many business too!

You can start for as little as $5.95/mo. to build your own site

Or we can build your site for you without breaking the budget.  Tell us what you need us to do.

Women’s History Month

Women’s History Month

Happy Women’s History Month! The Library of Congress, National Archives and Records Administration, National Endowment for the Humanities, National Gallery of Art, National Park Service, Smithsonian Institution and United States Holocaust Memorial Museum join in commemorating and encouraging the study, observance and celebration of the vital role of women in American history.

There are numerous wonderful women here at Merchantmoms, and you should be celebrated!  are  just a few !




Stay Home, Stay Safe

Launched New Builder

We’ve launched a new website builder that is really slick!   The Features come standard, there is no UPSell like other products.  

An UPSell is what happens when you start with a free / cheap web site builder, then when you need features such as e-commerce (shopping cart) they UPSell and charge extra.  

Why start with something like that, then have to rebuild or pay more when you can get it all at the start …


Features Come Standard

Administration Area

  • Easy to Use Interface
  • Drag and Drop Content Blocks
  • Point Click Edit
  • Easy Image Upload


  • Customizable templates
  • This comes with beatuful base templates to choose from, which you can easily customize: replace default images with your own to give it individual look, change a header’s design, style, colors or fonts
  • Each theme comes with number of available header, which you can easily customize, hundreds of fonts to choose, over 100 predefined color schemes – which you can also customize.
  • There’s a built-in Themes Catalogue, from where you can easily import a template to replace your current design.

Key Features

  • No HTML knowledge required
  • Automated installation available – no files to download or setup
  • SEO Friendly
  • FREE SSL per domain
  • Responsive & Mobile Device Friendly: your website should look great on any device
  • Intuitive interface with easy access to subpages
  • Easily Add Subpages, Drag & Drop Subpages to arrange new order or create submenus
  • Add subpages to Menus for better organization
  • Built-in Apps & Templates catalogue
  • Built-in Templates Editor with multiple theme options, customizable menu styles, hundreds of fonts.
  • Over a 100 Color Themes for Templates
  • Predefined, responsive Content Blocks
  • Password Protect Areas
  • Files Manager with Easy Files Upload
  • Online Images Editor
  • Google Analytics support
  • Google XML Sitemap support
  • Built-in Search Engine
  • Social Media Features
  • Simple Statistics
  • Custom Metatags for Subpages
  • Custom Favicon and more!

AddOn Modules and Apps (ALL FREE)

  • On Site Shopping Cart
  • Blog
  • Photo Gallery and Slider
  • Files Manager with 500,000 free photos library, illustrations gallery and professional royalty-free stock photos to buy from inside of your website
  • Contact Forms Maker
  • Vote Poll
  • Events Calendar
  • Newsletter
  • FAQ Maker
  • Add to Google
  • Google Maps, Google reCaptcha, Google Analytics and Google Translator
  • RSS Feed Reader
  • Restautants Menu Maker
  • Sitemaps
  • TawkTo Live Chat
  • YouTube Video Support
  • Paste Custom Code for JS/HTML/CSS Support
  • Downloadable Files


  • Built-in page builder so you don’t have to know HTML to maintain/edit your site.
  • SEO friendly page links
  • Drag and drop sorting is now used for reordering pages, categories, FAQs, web links, articles

Try our demo, it’s fun to see what you can do.

2020 !  Are You Ready?

2020 ! Are You Ready?

Voice Search Preparedness

Voice Search is becoming more popular.  People are finding  what they want simply by asking Hey Google, Alexa, Siri, etc.,  

Let’s start with the very basic things your site needs to be ready for voice search.


Mobile Friendly  be sure your site is available on whatever device that a person chooses to use.  You can see if your site is mobile friendly by typing your address here

Responsive web design development in modern electronic devices

HTTPS Security do you see the safe lock in your browser on your site?  Does the address start with https://  ?  If not, this is another area to check right away.

You may not realize it, but the security of your site can affect voice search just like it can text search. If people (including robots) go to your website and it does not appear secure, they are going to leave.   Your shopping cart itself is secure, but you need to ensure your entire site is secure as well. is a helpful spot to check your site

If your site is failing either of these test, we can help with either an upgrade of your current site or something brand new!

Content is King

Content is STILL King!

  • Use high-quality content that is focused on your buyer / visitor. Bring the answers in front of your audience where they are, and they will find you.

  • Answer questions that a visitor may have . Having a FAQ section on your site is helpful for this.  Payment options, delivery and shipping.  Perhaps shop hours if you are a local store.  
  • Use a natural conversational tone ‘talking’ to your audience in a way that makes sense and doesn’t appear to be just a bunch of words.

  • If your business is local, use that information (keywords) in your content.  For example, if you have a local bait store that sells live bait, you may want to write content about live bait that uses local descriptive words such as the name of your town, city, or even the section of the city. For example, “What is the best live bait store near me in Eaton Rapids Michigan?”

Conclusion ...

  • Be Mobile Friendly
  • Be Secure
  • Good Content
GDPR – Mals Ecommerce

GDPR – Mals Ecommerce

As mentioned previously, it is your business to set up your compliance for GDPR.

You have probably received various emails regarding GDPR and perhaps seen a whole lot of information available about GDPR. Maybe you even thought – oh that, it doesn’t mean me !  Oh yes, indeed it does.

GDPR is General Data Protection Regulation is the regulation that requires all internet businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Non-compliance could cost companies dearly.

This infographic is helpful

Every business needs to be compliant. If EU has access to your site, whether you sell products or not, you must be compliant.

Kathie can assist with set up in Mal’s

However, you need to have your privacy policy / terms in place on your site first.

At the bottom of this page are generic terms you can edit to your needs and copy to your site

Or there are paid versions where you can generate your policy.