2020 !  Are You Ready?

2020 ! Are You Ready?

Voice Search Preparedness

Voice Search is becoming more popular.  People are finding  what they want simply by asking Hey Google, Alexa, Siri, etc.,  

Let’s start with the very basic things your site needs to be ready for voice search.

 

Mobile Friendly  be sure your site is available on whatever device that a person chooses to use.  You can see if your site is mobile friendly by typing your address here  

https://search.google.com/test/mobile-friendly

Responsive web design development in modern electronic devices

HTTPS Security do you see the safe lock in your browser on your site?  Does the address start with https://  ?  If not, this is another area to check right away.

You may not realize it, but the security of your site can affect voice search just like it can text search. If people (including robots) go to your website and it does not appear secure, they are going to leave.   Your shopping cart itself is secure, but you need to ensure your entire site is secure as well.

https://whynopadlock.com is a helpful spot to check your site

If your site is failing either of these test, we can help with either an upgrade of your current site or something brand new!

https://www.merchantmoms.com/contactus.php

Content is King

Content is STILL King!

  • Use high-quality content that is focused on your buyer / visitor. Bring the answers in front of your audience where they are, and they will find you.

  • Answer questions that a visitor may have . Having a FAQ section on your site is helpful for this.  Payment options, delivery and shipping.  Perhaps shop hours if you are a local store.  
  • Use a natural conversational tone ‘talking’ to your audience in a way that makes sense and doesn’t appear to be just a bunch of words.

  • If your business is local, use that information (keywords) in your content.  For example, if you have a local bait store that sells live bait, you may want to write content about live bait that uses local descriptive words such as the name of your town, city, or even the section of the city. For example, “What is the best live bait store near me in Eaton Rapids Michigan?”

Conclusion ...

  • Be Mobile Friendly
  • Be Secure
  • Good Content
GDPR – Mals Ecommerce

GDPR – Mals Ecommerce

As mentioned previously, it is your business to set up your compliance for GDPR.

You have probably received various emails regarding GDPR and perhaps seen a whole lot of information available about GDPR. Maybe you even thought – oh that, it doesn’t mean me !  Oh yes, indeed it does.

GDPR is General Data Protection Regulation is the regulation that requires all internet businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Non-compliance could cost companies dearly.

This infographic is helpful

http://ec.europa.eu/justice/smedataprotect/index_en.htm

Every business needs to be compliant. If EU has access to your site, whether you sell products or not, you must be compliant.

Kathie can assist with set up in Mal’s

https://www.modmagic.com/item_25/Terms-Privacy-Setup-at-Mals.htm

However, you need to have your privacy policy / terms in place on your site first.

At the bottom of this page are generic terms you can edit to your needs and copy to your site

https://termsfeed.com/

Or there are paid versions where you can generate your policy.

 

 

GDPR – WordPress Users

GDPR – WordPress Users

GDPR is General Data Protection Regulation is the regulation that requires all internet businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Non-compliance could cost companies dearly.

Every business needs to be compliant. If EU has access to your site, whether you sell products or not, you must be compliant.

I have done a bit of research, but implore you to do your own research as well.  It’s your business after all.

This is one good resource in plain terms

http://www.wpbeginner.com/beginners-guide/the-ultimate-guide-to-wordpress-and-gdpr-compliance-everything-you-need-to-know/

This is a good source for quickly creating policies

https://termsfeed.com/

There are also Plugins available for WordPress users to help with GDPR.

Check with your web site developer to pick out what is best for you.

GDPR – CS-Cart Users

GDPR – CS-Cart Users

As mentioned in the previous article, GDPR is coming — and soon!

You need to make sure your site is compliant, whether you sell to the UK or not.

Fortunately, CS-Cart has the addon in place for you.  As the article states, if you don’t see the GDPR add on availability in your administration, contact us at the support desk and we’ll get the quote for the addon.

http://blog.cs-cart.com/2018/04/24/upcoming-gdpr-support-in-cs-cart-and-multi-vendor/

Be Prepared GDPR

Be Prepared GDPR

Gosh, it’s been a long time since I’ve posted. But when something important happens here I am!

You have probably received various emails regarding GDPR and perhaps seen a whole lot of information available about GDPR. Maybe you even thought – oh that, it doesn’t mean me !  Oh yes, indeed it does.

GDPR is General Data Protection Regulation is the regulation that requires all internet businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Non-compliance could cost companies dearly.

This infographic is helpful

http://ec.europa.eu/justice/smedataprotect/index_en.htm

Every business needs to be compliant. If EU has access to your site, whether you sell products or not, you must be compliant.

This takes effect May 25, 2018. 

Yikes! ?  Don’t despair if you aren’t ready, just get the wheels in motion to get ready.   I have done a bit of research, but implore you to do your own research as well.  It’s your business after all.

I will follow up with articles for each area of interest (ie CS-Cart users,  WordPress users, and the MerchantMoms / Mal’s system)

This resource is a good overview even though it is primarily for WordPress users

http://www.wpbeginner.com/beginners-guide/the-ultimate-guide-to-wordpress-and-gdpr-compliance-everything-you-need-to-know/

This is a good source for quickly creating policies

https://termsfeed.com/