GDPR – WordPress Users

GDPR – WordPress Users

GDPR is General Data Protection Regulation is the regulation that requires all internet businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Non-compliance could cost companies dearly.

Every business needs to be compliant. If EU has access to your site, whether you sell products or not, you must be compliant.

I have done a bit of research, but implore you to do your own research as well.  It’s your business after all.

This is one good resource in plain terms

http://www.wpbeginner.com/beginners-guide/the-ultimate-guide-to-wordpress-and-gdpr-compliance-everything-you-need-to-know/

This is a good source for quickly creating policies

https://termsfeed.com/

There are also Plugins available for WordPress users to help with GDPR.

Check with your web site developer to pick out what is best for you.

GDPR – CS-Cart Users

GDPR – CS-Cart Users

As mentioned in the previous article, GDPR is coming — and soon!

You need to make sure your site is compliant, whether you sell to the UK or not.

Fortunately, CS-Cart has the addon in place for you.  As the article states, if you don’t see the GDPR add on availability in your administration, contact us at the support desk and we’ll get the quote for the addon.

http://blog.cs-cart.com/2018/04/24/upcoming-gdpr-support-in-cs-cart-and-multi-vendor/

Be Prepared GDPR

Be Prepared GDPR

Gosh, it’s been a long time since I’ve posted. But when something important happens here I am!

You have probably received various emails regarding GDPR and perhaps seen a whole lot of information available about GDPR. Maybe you even thought – oh that, it doesn’t mean me !  Oh yes, indeed it does.

GDPR is General Data Protection Regulation is the regulation that requires all internet businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states. Non-compliance could cost companies dearly.

This infographic is helpful

http://ec.europa.eu/justice/smedataprotect/index_en.htm

Every business needs to be compliant. If EU has access to your site, whether you sell products or not, you must be compliant.

This takes effect May 25, 2018. 

Yikes! ?  Don’t despair if you aren’t ready, just get the wheels in motion to get ready.   I have done a bit of research, but implore you to do your own research as well.  It’s your business after all.

I will follow up with articles for each area of interest (ie CS-Cart users,  WordPress users, and the MerchantMoms / Mal’s system)

This resource is a good overview even though it is primarily for WordPress users

http://www.wpbeginner.com/beginners-guide/the-ultimate-guide-to-wordpress-and-gdpr-compliance-everything-you-need-to-know/

This is a good source for quickly creating policies

https://termsfeed.com/

Content Is King

Content Is King

content is still king on the web

One of the questions we are often asked at MerchantMoms is what more should we be doing on our web site to bring traffic (business, sales).

We will share our suggestions here in hopes that it will also help you.

Get Responsive!    In this day and age, it is more important than ever before to have your website work on whatever device a person happens to be using.  In April of 2015 we announced what Google released a significant new mobile-friendly ranking algorithm that many were calling Mobilegaedon .  To that end, we launched our responsive version in April also.

If you haven’t upgraded your site yet to be responsive, do seriously consider this.  You will need a responsive template.  It’s possible that what you have can be upgraded, otherwise a new one may be necessary.  It’s a worthwhile business investment (and write-off expense).

GET UPGRADE

Add SSL – this is another thing that the search engines (Google) are looking for is https throughout the site.  It used to be okay to only have it at checkout, but now they want to see it throughout the site.   You may have gone to sites (perhaps your own) where your browser complains that it isn’t secure.  That’s why.    NOTE:  You do need the latest responsive version above to have the SSL

SSL
Content

Content Content Content!  Content is still King on the web.  Words.  Words that entice your shoppers to buy from you, to find what they are looking for.

  •  A home page with only images doesn’t tell the search engines what you have.
  • Take the time to write good category and product descriptions. Think like a shopper – what would you want to know before you were to buy the item?  What do you look for when you are shopping online?
  • Consider a blog.  Adding a blog to your website is a good way to drive traffic, bringing people back and forth between the product you are telling about and the sale of the product.   It’s an opportunity to ‘chat’ about you, too, add fun and information.  Some people use the blog as their whole website, with WooCommerce as the shopping cart.

Other things that are also important for you to do are to  :