Searching is searching, right?  Not necessarily. With the changes in technology, searching is changing to.  People would type in short phrases into their search engine to get an answer, where now they ask an entire question. THEN:  gluten free food NOW:  Where can I find gluten free foods near me? So for your website to address the new way people search : You need to answer the questions (be sure your product or service has all the pertinent information provided) .   After the Hey Google (Or Siri, etc) they often ask a question Where can I find …. What is … near me. Be sure your site is up to speed by being both HTTPS Secure and Mobile Friendly Update your location information if your site is also a ‘brick and mortar’ business, available to the public walk ins.  

Search is searching, right?

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